The difference of persuasion strategies used in Texts by William Shakespeare and John Roland

Persuasion is one of the most important elements used in research and writing today. This research studies the different persuasion strategies used in the texts written by William Shakespeare and John Rowland. The purpose of studying this research is to find out the difference in the persuasion strategies used by the two writers in writing their texts, namely The Merchant of Venice by William Shakespeare and The Hobbit by John Ronald Tolkien. The first thirty texts from both the play and the novel were selected for the purpose of knowing the strategies used by each writer and for the purpose of knowing the difference in the use of these strategies. Aristotle's concept of persuasion theory is the method for analyzing the data of this research. We find that Pathos is the most used strategy in the writings. More than the rest of the strategies, it expresses feelings and emotional values, which are important for the purpose of reaching the desired persuasion. Although we find that other strategies have been used less frequently, namely Logos and Ethos, we find that their use in this novel was significantly less than in the play Merchant of Venice. The reason for these differences is due to the different time periods between both this play and the novel, as well as the qualities, values, and elements present in them.