A linguistic analysis of outdoor billboards in Mansoura and Zagazig

نوع المستند : العلوم الانسانیة الأدبیة واللغات

المؤلف

كلية الآداب جامعة المنصورة ، المنصورة

المستخلص

In our modern society, advertising has permeated every corner of our daily life twenty- four hours per day. It can be found on the streets, tv, radio, newspapers and on the internet through the running applications. Billboard advertisement is one of the marketing campaigns of public and private establishments. So, the design of these billboards has a significant impact on people's mind with its catchy and memorable slogans, photos and ideas. Such billboards must contain two major elements: language and context. The language of billboards is the essential part, by which the customer acquires the information of the products and services. The context is significant to deliver the messages with colorful images and social ideologies. Billboard advertisement is used to arouse consumption through the creative and notable advertising language. The word advertising basically means the act of calling public attention to someone's products or services. To catch the customers attention, the advertisers use several linguistic devices in the advertising language.
The present paper focuses on the linguistic analysis of outdoor advertisement billboards in two cities in Egypt, Mansoura and Zagazig. The data is randomly collected from the main streets in each city in different times.

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